According to a new report, Google will park their self driving car project in a new company under Alphabet. Alphabet is also a new company setup by Google in August as their parent company to focus on discovering new business possibilities other than online advertising. Nest, Fiber and Google X are projects which currently under the Alphabet umbrella. Google self driving car has the potential to create new business opportunities for them to compete with other company like Uber, Tesla and Apple’s Project Titan. It will be totally a separate company from Google but it may use facilities and services from Google.