Head up displays (HUD) is a technology that can be traced back in 90’s where it feed drivers with valuable information such as speed, rpm, fuel and tire pressure.
With smartphones came into the picture, demands for features on HUD increase. People want to be connected with their smartphone while driving and HUD seems capable to fulfill their demands. It might not able to serve all functionalities for now but the improvement of the technology itself is still ongoing. It may provide rich and clear displays that enable automakers to re-imagine cabin design in the near future.