Jaguar Land Rover set their new record sales across its brands 9 percent better than 2013 with 462,678. In 2013, they managed to sell 425,006 units. It is a positive indicator they are on the right track with the right strategy.
In China, they sold about 122,010 cars with 28 percent margin compare to 2013 followed by United Kingdom with 7 percents sales increased with 82,872 units.
There are no specific figures for each model but they said Range Rover Evoque was the popular model under Land Rover brands while the XF is popular model for Jaguar.
China market is so important for the group due to strong demand in luxury car segment. To strengthen their position in China, they have opened their first manufacturing factory outside the UK located in China.
Jaguar Land Rover has been subsidiary for Tata Motors from India. The British company was sold to Tata Motors in 2008 due to financial issues and lack of new competitive models. Since then, Jaguar Land Rover have expand their business with a total of 5 manufacturing plants and in increased their sales.
Previously, we also reported Porsche and Lamborghini also celebrate their new record braking sales for 2014. The automakers able to achieve it with the introduction of new models like the Porsche Macan and Lamborghini Huracan.