It is official Lamborghini Urus will be launched in 2018. The first modern SUV project from Lamborghini received €800 million after they received strong market demand in China, Russia, United States and Middle East.
It is a strategic move from Lamborghini to boost their sales. Other luxury brands like Bentley and Jaguar have already made their moved. Not to mention Mercedes and BMW also introduce new models and segment specially for the SUV market.
The new Lamborghini Urus will be launched in 2018 is expected to sell about 3,000 units a year. The new target selling point will need production line expansion, warehouses and a nw R&D center. The new Lamborghini Urus will be made in Italy.
(Source: CarPassion Italy)