It is common nowadays for foreign investors from China and India bought companies from Europe as part of debts settlement. Acquisition does not mean the brand will loose its identify. Lotus is one of the company who bought by Proton in mid 90’s before they become subsidiary under DRB-HICOM. Lotus still remain as one of Britain iconic brands in automotive industry and they are able produce better cars like the new Evora 400.
On another hand, look at Lamborgini and Jaguar Land Rover. They become more powerful under new management too. With a strong financial support, they capable to introduce new technology and produce better products.
Mahindra & Mahindra Group is one of the big company from India other than Tata Group who both involves in automotive industry. They are interested to buy the Italian car design firm Pininfarina. Pininfarina who famously design cars for Maserati, Alfa Romeo and Ferrari is a good prospect for Mahindra to improve their future car’s design and compete with Tata and their new rivals from China.
Negotiation have taken month and it is said that they are close for a deal. A new contract deals is underway and with new terms that may finalize in the coming days, the acquisition will help Pininfarina to setlle their bulk debts that reach almost 45 million Euros.
(via CarPassion Italy)