Mercedes shows their Brake Assist System Plus in a new creative advertisement campaign. “The uncrashable Toy Cars” starts by showing kids always love to crash their cars. But when their parents bring back Mercedes toy cars, the kids goes crazy trying to crash it. The ending shows a strong sentence that said “Who hates to crash will love it” will surely attract future potential buyers. The new Brake Assist System Plus works by detecting any vehicle or pedestrian in front. The system will help driver to stop and try to avoid collision from happen.