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Mitsubishi Ends Local Production In United States

Mitsubishi ends local production in United States. The plant which located in Normal, Illinois was open as a joint venture between Mitsubishi and Chrysler in 1988 but demands for both brands are less than expected.

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Karl Brauer who is a senior analyst at Kelly Blue Book said:

Mitsubishi has struggled to grow U.S. sales for several years, and its limited product portfolio means many buyers never seriously consider the brand

Chrysler had pull out in 1991 due to its financial troubles. In 2000, Normal’s production peaked at 221,975. But in 2014, the number of dealers for Mitsubishi down from 386 to 373.

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Mitsubishi on the other hand will try to find buyer for their factory and try to retain the employment of 918 workers. Mitsubishi also said they have to close the factory after November 2015 if they are unable to find new buyer.

Outlander Sport will be built at the MMNA manufacturing facility in Normal, Illinois in mid 2012. Outside of the U.S., Outlander Sport is sold as the RVR (Japan) and ASX (Europe) entry-level crossover utility vehicle.  (PRNewsFoto/Mitsubishi Motors North America, Inc., Jason Chatterley)
(PRNewsFoto/Mitsubishi Motors North America, Inc., Jason Chatterley)

Mitsubishi Outlander models which currently being assembled in Normal will be imported from Japan when the production cease.

(via AutoNews, ResponseJP)

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