While other saw the electric vehicle as luxury car segments, Nissan-Renault big boss Carlos Ghosn has a different view. He wants a cheaper electric vehicle to be used by the public. His aim is to capture the new market which offered by China government who want 5,000,000 electric cars on the road by 2020.
Obviously, however, with very low performance you can manage that. So the question is, what is the best compromise between an acceptable performance and the lowest price possible? This is something that doesn’t exist today and we are willing to find a solution. I bet there is going to be a lot of development work on very affordable electric cars
Ghosn saw this as an opportunity that he need to grab. Currently, Nissan has already partner with local company Dongfeng to introduce Renault Fluence for China market. Instead of selling hundreds of Nissan leaf for each month, they want to increase their sales figure up to thousands of unit. China on the hand wants to reduce greenhouse problem due to exponential growth in their region. The electric car is one of their initiative to make a better life for their environment and people. Volkswagen on the hand is also looking for a cheaper electric vehicle. For Volkswagen, high volume of sales is also critical for them to ensure their business is profitable.
The Chinese government wants more electric cars, so we say ‘yes’, but the customer wants them to be cheap and there is a limit to how much of a government incentive they can put on every car