Volkswagen has introduced new corporate branding as part of the process to gain their customers trust and repair their corporate image which tarnish due to diesel emission test scandal. The new logo replaced “Das Auto” to a simple “Volkswagen”.
At Volkswagen, we are concentrating on the fundamentals: on holistic mobility offerings, on groundbreaking innovations, and on the needs of our customers
They will use the new corporate image for 2016 onwards. This official announcement is expected to be made on 11 January 2016.